Our innovation team has a passion for learning; it’s part of our company philosophy for excellence. We constantly research up–and–coming global and local trends to ensure we identify the ‘next big thing’ in the food world, and work out how we can leverage this to create outstanding products for our customers.
We employ a robust stage – gate process called NECTAR to convert ideas into outstanding products quickly and efficiently – exactly what you’d expect from a company that supplies the world’s leading food brands. Briefly, NECTAR works like this:
|Need||define clear consumer and customer product needs|
|Explore||investigate all avenues to meet those needs|
|Create||develop a strong pipeline of exceptional new products|
|Test||put each new product through its paces|
|Action||further develop, refine or start again|
|Review||based on feedback move to “go/no go” for product launch|
We have assigned clear roles and responsibilities at each stage of the process. This ensures accountability and gives us the drive to see products from initial idea through to final launch.