Consumer insights feed innovation & growth
We believe that great ingredients make great food. Great ingredients come from outstanding food innovation, one of the essential building blocks of our business. Dawn Farms supplies a fast-moving market that is constantly evolving. New food trends emerge all the time and staying ahead of the competition requires science and innovation. We constantly research global and local food markets to identify trends that we translate into menu offerings for our customers.
Science & Innovation Centres
Blending expertise and experience
Our dedicated Science & Innovation Centre is home to expert, multidisciplinary, international teams with proven experience across all areas of food product development. Every aspect is considered in detail, from the select cut and provenance of meat, to the authenticity of herbs and spices, to the finished ingredient.
Through years of experience, we have developed a partnership approach that results in an on-going pipeline of added-value solutions for our customers. Working together, we believe that we can unlock value-added opportunities by combining our customer and market knowledge with our passion and knowledge for protein, process and culinary technology, new product development and creative innovation.
Consumer Insights
Culinary Development
Food Science
Food Safety Regulation & Legislation GUIDANCE
Process & Technology Innovation
NPD STAGE-GATE PROCESS
We employ a robust stage-gate process, with acronym NECTAR, to convert ideas into outstanding products quickly and efficiently — exactly what you’d expect from a company that supplies the world’s leading food brands.
Bringing solutions to our customers to meet changing consumer tastes is at the heart of Dawn Farms.
Research & Development
Innovation backed by science
R&D is core to the sustainability of our business. It encourages creativity and innovation to flourish and gives our customers a competitive edge. We have longstanding affiliations with Europe-wide technical and academic research bodies.
From global insight reports to our own research, our dedicated Innovation team are always on the lookout to identify emerging and future consumer trends. Our common aim is to convert these insights into commercially successful products as quickly and efficiently as possible.
Food Safari
Meat University Workshops
BESPOKE presentations
virtual kitchen
New REPORTS
First-to-market innovation
While we keep our collective finger on the pulse for emerging food trends, Dawn Farms strives to be a leader, not a follower. Our world-class expertise, experience, facilities and approach enable us to regularly bring original food innovations to our customers ahead of our competitors.
Gen Z in 2022
In this report, we dig into Gen Z’s latest behaviours and values, and look at what they’re craving in 2022. We review best case examples of how food operators are catering to their needs and preferences with new flavours, innovations, and value models.
Berlin Food Safari
Over the course of 2 days, we explored the trending ingredients, menu styles, flavours, and cooking methods from one of Europe’s most reputable culinary hubs, Berlin. From quirky independents to famous high street chains, we wanted to find out what Berlin has to offer.
Trendcatcher 2022
TrendCatcher taps into the rising trends from our global food safaris and the future-focused audiences across TikTok and Instagram, leading on the creation of new flavour trends, exploring new taste territories and taking what already exists in unexpected directions shaping foodservice and retail in Spring/Summer 2022.
Top NINE Consumer Insights
The latest insights into the top global food trends
Top 9: Friday 29th April 2022
Dawn Farms Top Nine | Berlin Food Safari | New Menu Offerings at Taco Bell | Rise of the Climavores
Top 9: Friday 15th April 2022
Dawn Farms Top Nine | Asian Street Food Safari | What’s Trending on Social Media? | NYP Launches 3 Double Tasty Pizzas
Top 9: Friday 1st April 2022
Dawn Farms Top Nine | Leon’s ‘Gut Positive’ Spring Menu | International Pizza Expo Discoveries | Panera’s Premium Chicken Sandwich
Continuous investment across our plants means we operate some of the most modern cooked protein facilities in the world.