Consumer insights feed innovation & growth
We believe that great ingredients make great food. Great ingredients come from outstanding food innovation, one of the essential building blocks of our business. Dawn Farms supplies a fast-moving market that is constantly evolving. New food trends emerge all the time and staying ahead of the competition requires innovation. We constantly research global and local food markets to identify such trends. Our bespoke approach to innovation, which we call NECTAR, is how we convert these ideas into outstanding products.
Science & Innovation Centres
Blending expertise and experience
A dedicated Science & Innovation Centre is home to expert, multidisciplinary, international teams with proven experience across all areas of food product development. Every aspect is considered in detail, from the select cut and provenance of meat, to the authenticity of herbs and spices, to the finished ingredient.
Through years of experience, we have developed a partnership approach that has resulted in an on-going pipeline of new and profitable products for our customers. Working together, we believe that we can unlock value-added opportunities by combining our customer and market knowledge with our passion and knowledge for meat technology, product development and creative innovation.
Food Safety Regulations & Legislation
Process & Technology Innovation
Our world-class NPD stage-gate process
We employ a robust stage-gate process called NECTAR to convert ideas into outstanding products quickly and efficiently — exactly what you’d expect from a company that supplies the world’s leading food brands.
Developing new products to meet changing consumer tastes has been at the heart of the growth of Dawn Farms for over 33 years.Conor Cahill, Head of Science & Innovation
NECTAR combines culinary science and craftsmanship with a passion for great food.
While we keep our collective finger on the pulse for emerging food trends, Dawn Farms strives to be a leader, not a follower. Our world-class expertise, experience, facilities and approach enable us to regularly bring original food innovations to our customers ahead of our competitors.
The Americas Range
Stir your stateside and New World senses in a culinary tour of North and South America.
Street Food Range
Texture and flavour is all in the cooking — cooked low and slow this range brings all the flavours of the street food experience alive in a ready-to-eat and reheat format for foodservice.
Festive Meats Range
Celebrate tradition with family and friends and celebrate new memories with Dawn Farms Festive Meats Range.
Big Taste Range
Taking inspiration from American, Mediterranean and Asian cuisines, this range has been developed to take your taste buds on a big taste adventure.
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Research & Development
Innovation backed by science
R&D is core to the sustainability of our business. It encourages creativity and innovation to flourish and gives our customers a competitive edge. We have longstanding affiliations with Europe-wide technical and academic research bodies.
From global insight reports to our own research, our dedicated Innovation team are always on the lookout to identify emerging and future consumer trends. Our common aim is to convert these insights into commercially successful products as quickly and efficiently as possible.
Meat University Workshops
Top 9 Consumer Insights
The latest insights into the top global food trends
Dawn Farms Top 9 | Wattie’s Going On At Domino’s ? | Traffic Jam Whopper | Think You Know Pizza?
Dawn Farms Top 9 | Big Mac Gourmet | Did Somebody Say Just Eat | Sammies Celebrations
Dawn Farms Top 9 | McDonald’s Q1 Kickstart | Frozen Innovators | Top 500 Chain Performance
Publications from Dawn Farms dedicated insights team
The global poultry industry will likely be challenged by its biggest trade shake-up in decades this year, driven by a number of factors that might come together in a powerful way, according to RaboResearch's latest global poultry report. Request a Copy of this...
Monthly Consumer Confidence Tracker - We first began tracking consumer confidence post-Brexit referendum in 2016 – almost 2 years on, the story continues to be one of resilience in the face of Brexit uncertainties and rising inflation. Request a Copy of this...
Mexican food is perhaps not quite as prolific in Germany as the UK, but evidence in retail trends and street food suggests it is rapidly becoming mainstream. Request a Copy of this Whitepaper
Continuous investment across our plants means we operate some of the most modern cooked meat facilities in the world.