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Today's consumer is one of the most informed, impatient and demanding in history. The good news is that in Europe there are 495 million consumers from 27 countries who all need to be fed. However there is no single European Consumer Profile. Each market has its own deeply embedded food and flavour preferences. Consumer behaviour is less predictable and subject to change depending on need, occasion or week / day part.
Dawn Farms Foods considers the main Product Development trends to fall into three main categories - Convenience, Health & Wellbeing, and Enjoyment.
We invite you to visit our password controlled Inspiration Centre which can provide you with
- The latest consumer insight information and reports
- Product development trends
- Food safety and legislation updates
This is sourced and summarised in the Inspiration Centre as an
added service and source of information to assist you in Market
and New Product Development decision making.
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